About Us
We believe in the power of Canadian brands, and we’re here to help them grow.
We’re Sarah and Ryan, the duo behind Wild Idea Co.—a brand strategy and marketing studio helping Canadian businesses grow with clarity and creativity. With deep experience across strategy, storytelling, and execution, we bring big-brand thinking to small and midsize teams. Our model is lean, collaborative, and personal—designed to deliver smart solutions without the overhead and layers of a traditional agency.
What Makes Us Great for SMEs?
We’re a lean and agile team committed to delivering high-quality results without the overhead of traditional agencies. This model keeps us flexible, cost-effective, and focused on what matters most: creating tailored solutions that drive real results for your business.
Efficient Execution:
We handle much of the work internally or leverage cutting-edge AI tools to streamline processes and ensure speed, accuracy, and innovation.
Specialized Expertise:
For areas requiring specialized skills, we collaborate with a trusted network of talented partners—experts in their respective fields.
Lower Overhead, High Value:
You pay only for the work you need, not for bloated agency overhead or extra layers of management.
Meet the Team
Wild Idea Co. is led by a dynamic husband-and-wife duo who combine creativity, strategy, and seamless execution to help businesses grow.
When you work with us, you’re not just getting a plan—you’re gaining a partner invested in your success, ready to build a brand that grows with you.
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Sarah is an awarded creative strategist known for combining creativity and strategic insight to drive business growth. Over the past decade, she’s worked with more than 150 brands, crafting thoughtful solutions that connect authentically with audiences and drive results.
As co-founder of Wild Idea Co., Sarah brings a balance of big-brand expertise and a down-to-earth approach to small and midsize businesses. She’s passionate about helping entrepreneurs uncover what makes their brands unique and turning that into strategies that feel both inspiring and practical.
Always curious and open to innovation, Sarah integrates new technologies like AI into her work to make marketing more efficient, effective, and accessible. Above all, she’s driven by a genuine desire to help businesses build brands that feel true to who they are—and create growth that lasts.
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Ryan is a seasoned strategist and entrepreneur with a passion for helping Canadian small business owners transform big ideas into thriving ventures. With a wealth of experience advising over 500 entrepreneurs across industries, Ryan brings a deep understanding of what it takes to turn vision into action.As co-founder of Wild Idea Co. Ryan specializes in guiding businesses through brand strategy, marketing, and digital transformation. An approved digital advisor with the Canada Digital Adoption Program (CDAP), he blends strategic insight with hands-on practicality, ensuring clients not only see the big picture but have the tools and steps to make it a reality.
Ryan is known for his straightforward, actionable advice and his ability to connect the dots between where businesses are today and where they want to go. Whether streamlining processes, refining marketing strategies, or empowering founders to embrace digital tools, Ryan’s approach is collaborative, focused, and always tailored to the unique needs of his clients.
His greatest strength lies in building meaningful relationships and delivering strategies that work in the real world—helping businesses achieve their goals with clarity and confidence.
