Some of the Work Moving Through Our Studio
Featured Projects
Hardwood by Sloone
We partnered with wellness startup, Sloone, to develop their brand positioning, focusing on their core values of authenticity and embracing vulnerability. By crafting a strategy that highlighted their mission to challenge wellness taboos, we helped articulate a bold, relatable identity that would resonate with their audience.
For their launch product, Hardwood, we refined the product positioning to emphasize its role in a shared fertility journey, connecting with women as decision-makers while encouraging men to take an active part. This strategic approach balanced sensitivity with empowerment, aligning the product and brand messaging to foster trust and engagement.
u10sils
u10sils creates premium, portable cutlery sets designed for sustainability, quality, and innovation. Their flagship product features stainless steel utensils in a patented, dishwasher-safe silicone case, offering an eco-friendly, practical alternative to single-use plastics.
We helped formalize their brand identity, highlighting their commitment to environmental responsibility, design excellence, and innovation. For their launch, we developed copywriting that introduced a playful, smart, and witty tone of voice, bringing their innovative product to life and connecting with modern, eco-conscious consumers.
From the Brand Studio
We help brands get clear, compelling, and ready to grow. From understanding your audience to honing your unique value proposition, we guide you through the strategy that shapes everything else. Then we bring it to life—through story, messaging, and visual identity design. Whether you're starting fresh or evolving your brand, we align strategy and creativity to help you stand out and connect with the people who matter most.
Zachary Martin Music
BRAND STRATEGY, BRAND DESIGN, COPYWRITING, WEBSITE, PRINT COLLATERAL
We worked with Zachary Martin Music to define a brand that captures his passion for storytelling and his unique artistry as a singer/songwriter. By developing a cohesive strategy, creating an elegant design, and crafting copy that highlights his personal connection to music, we helped bring his voice to the forefront. The result is a brand experience that resonates deeply with his audience, whether they’re discovering him online or watching him perform live.
The Good Dog Collective
BRAND STRATEGY, BRAND DESIGN, COPYWRITING, PRINT COLLATERAL
We partnered with The Good Dog Collective to bring their mission of compassionate, science-based dog training to life. Through thoughtful brand strategy, engaging design, and clear, approachable copywriting, we shaped a brand that celebrates the joy of positive reinforcement and the bond between dogs and their humans. From online courses to in-person sessions, the brand experience reflects their playful yet professional ethos, connecting with dog lovers in a meaningful way.
More brands we’ve worked with.
From Our Marketing Production Studio
We don’t just shape strategy—we help you bring it to life. Our studio delivers ongoing marketing production support across social media, email campaigns, websites, and more. Services include copywriting, graphic design, video production, photoshoots, and web design and development. Whether we’re building out your content calendar or launching a campaign, we make sure every asset is on-brand, on-time, and built to perform.
We partner directly with founders, marketing teams, and agencies to bring strategy to life with stand-out creative that tells your story.
Stonemill Bakehouse
SOCIAL MEDIA CONTENT STRATEGY & DEVELOPMENT
We brought the Stonemill Bakehouse brand story to life across social media, collaborating with agencies Mass Minority and The Kiln to produce a cost-efficient, visually stunning library of content. This robust collection of appetizing visuals was designed for use throughout the year as part of a larger content strategy, for which we also crafted all the copy. Our partnership expanded to include additional Grupo Bimbo brands, including Oroweat Organic and Oroweat Keto, showcasing our ability to deliver cohesive strategies across multiple brand portfolios.
Parachute Canada
TV / VIDEO CAMPAIGN
With Cannabis legal in Canada, making sure parents talk to their kids about not getting high and driving is critically important. But sometimes parents struggle to find the words or don't know how to come right out and tell them. So, in this series created for Parachute Canada, we encourage parents to just get in there and say it, straight, directly, and to the point. And sometimes you have to sugar coat tougher conversations with a little humour.
Indigo
MULTI-CHANNEL AD COPYWRITING
Indigo may not be an SME, but it’s a Canadian institution we’re proud to have collaborated with and learned from. Partnering directly with their marketing team, we crafted seasonal campaigns and digital ad copy designed to engage customers at every stage of the funnel. From Pinterest to Facebook, Instagram, Google, and beyond, our work helped bring their brand to life across diverse platforms.
Dimes Cannabis
BLOG CONTENT, SEO OPTIMIZATION
We teamed up with design agency Indeks Studio to bring Dimes Cannabis’ online experience to life. From shaping their tone of voice to crafting launch copy for both in-store and online, we ensured their brand story resonated across every touchpoint. Our work extended to an in-depth educational blog series, creating a cohesive and engaging customer experience from start to finish.
Dimes Cannabis has since been acquired.
Sleepwell Realty
EMAIL CONTENT STRATEGY
We partnered with Sleepwell Realty to craft an email content strategy tailored to their unique audience of tenants, homeowners, and landlords. By focusing on delivering valuable, personalized content—from homeownership tips to portfolio growth strategies—we created a thoughtful approach that strengthens relationships and keeps their brand top of mind. This strategy ensures every message resonates with their audience, driving engagement and long-term loyalty.
What Makes Us Great for SMEs?
We’re a lean and agile team committed to delivering high-quality results without the overhead of traditional agencies. This model keeps us flexible, cost-effective, and focused on what matters most: creating tailored solutions that drive real results for your business.
Efficient Execution:
We handle much of the work internally or leverage cutting-edge AI tools to streamline processes and ensure speed, accuracy, and innovation.
Specialized Expertise:
For areas requiring specialized skills, we collaborate with a trusted network of talented partners—experts in their respective fields.
Low Overhead, High Value:
You pay only for the work you need, not for bloated agency overhead or extra layers of management.